Question: Are you selling your services?
The real deal is, people do not buy your services. If I may say it candidly, no person buys financial planning, no one buys consultancy, no one buys coaching.
Then what sells?
People buy solutions. Think of this: you do not go to your doctor just to get injected, or to get medicine. You go to your doctor for a solution to something that is ailing you. The medications are simply tools that the doctor uses to treat your health problem. You pay for the doctor’s service because you trust that his diagnosis is the right one. You don’t go to any doctor but the one you have proven to suggest the methods so you can recuperate.
People in the business realm will sense when you are too focused on yourself and only bent on how you can gain from them. This character will not allow you to succeed in fostering business with them on a long term basis.
Consequently, when people know that you are constantly reliable to provide them a solution, people come to you to get your services. Hence, services are not what you are selling. People buy YOU– your competence for handling problems and applying due solutions to your client’s needs.
Take the spotlight away from you and shift that concentration on your clients or customers.
Individuals and likewise, corporations, decide to hire people that they trust can solve their problems for them. They must also know all solutions you can offer to their problems and the results that will take place, if they decide to hire your service.
People, essentially, buy your intelligence and your smarts. They want someone that can transmit a positive impact on their lives and their endeavors. The more you bring focus in perceiving their problems, the more you earn their trust that you are the right person they have to be working with.
In the end, you are actually selling the relationship, that which your client can obtain when they hire you. It is never services you sell as the product itself.
You give first, in order to gain. Goodwill to others, definitely, yields conquest!
Fact: Building a customer base for your business does not come easy.
In the online realm, there have been many strategies that business owners have adopted, just so, to improve their reputation. When Twitter became popular in 2006, the web found an alternative to mobile SMS. With its 140 character message length, it was easy to send word to other people about “What’s happening?” at your end.
The rise of URL shortening became popular as well. Thus, Twitter became one of the widely used messaging platforms where people from all walks of life, and from all corners of the world, can promote their trade. But business advertising became so aggressive in Twitter that people became tired of reading “check this outs” and the like. Microblogging became a sickening trend that people slowly disliked the use of Twitter for a season.
The crowd must be educated on this, that Twitter was supposed to create a venue where people can make friends with other people. What happened was the reverse; there was no real interaction between followers than for business purposes. This defeated the goal of being a social network.
There are ways to repair this kind of perception. Make the proper approach to Twitter followers so you can build trust and create a better way to connect to people. Some tips below will give you hint on how to do that.
Create a relationship before anything else. Your followers are people who do not always have money to buy products that you advertise. Be more interested in helping them, rather than desperately pushing your products into their lives. Aggressiveness at the wrong moment can become your Waterloo.
Not all people want to do business in Twitter. As a social network, some people would just want to get in touch with others from the other side of the world. Some are simply searching for a support system where people can give them real advices, or suggest recipes, or gather ideas on best methods in doing some things like carpentry, or gardening.
Twitter is after all, a community where people can naturally interact with one another. Do not be in a hurry to promote your products.
If you do not have a friendly relationship with your Twitter followers, no matter how you blast your message box with promotions, they will become pointless. Interaction is the keyword in Twitter.
Determine the right time to present your company. Someone may ask while chatting with you, “What are you doing for a living?”, then that is the time you can introduce your business. If they do not have the need to buy your product, they can endorse that to their group of followers. So your Twitter friends can refer your business to other people now.
Although your motivation for being online is to make money, you can be subtle about it. A big turnoff for people would be the thought that you are only after the sale that you can get from your interaction.
Make people feel important first and they will be happy to help you later. This is a better way of using Twitter for your business.