"And by the incantation of this verse, scatter, as from an unextinguished heart ~ ashes & sparks, my words among mankind!" ~ Ode to the West Wind

Tag Archives: web marketing

solutions, virtual assistance, tara estacaan, business consultancy

Question: Are you selling your services?

The real deal is, people do not buy your services.  If I may say it candidly, no person buys financial planning, no one buys consultancy, no one buys coaching.

Then what sells?

People buy solutions. Think of this: you do not go to your doctor just to get injected, or to get medicine. You go to your doctor for a solution to something that is ailing you. The medications are simply tools that the doctor uses to treat your health problem. You pay for the doctor’s service because you trust that his diagnosis is the right one. You don’t go to any doctor but the one you have proven to suggest the methods so you can recuperate.

People in the business realm will sense when you are too focused on yourself and only bent on how you can gain from them. This character will not allow you to succeed in fostering business with them on a long term basis.

Consequently, when people know that you are constantly reliable to provide them a solution, people come to you to get your services. Hence, services are not what you are selling. People buy YOU– your competence for handling problems and applying due solutions to your client’s needs.

Take the spotlight away from you and shift that concentration on your clients or customers.

Individuals and likewise, corporations, decide to hire people that they trust can solve their problems for them. They must also know all solutions you can offer to their problems and the results that will take place, if they decide to hire your service.

People, essentially, buy your intelligence and your smarts. They want someone that can transmit a positive impact on their lives and their endeavors. The more you bring focus in perceiving their problems, the more you earn their trust that you are the right person they have to be working with.

In the end, you are actually selling the relationship, that which your client can obtain when they hire you. It is never services you sell as the product itself.

You give first, in order to gain. Goodwill to others, definitely, yields conquest!


You can get noticed when you are at the top!

A business marketing plan can put elements to work together so that businesses achieve their potentials! It is a maintenance system for any organization or corporation that aspires towards specific goals. The marketing plan becomes a structure where each step made by the company can refer to it, so long as the business continues to operate.

For Business Stability

Whether acknowledged or not, every business can get a good station when it is using a business marketing plan. There are several times in the course of business that things can become unstable, so a simple business plan can serve as a complete reference when implementation of appropriate measures is required.

But the plan should not always expect to impose too rigid guidelines, as some situations or issues will surely call for flexibility. However, it will be a big help for the management team in cases of disputable situations.

Business planning can accommodate what owners want to happen in their businesses. It is always necessary to formulate a marketing guide for each organization. However, not every business marketing plan can work with any business; each one must get a tailored plan, a marketing system for its products.

Guide For All Businesses

Businesses whether it be small scale or large can make use of a business marketing plan. In the online market, those who do not have a clear line of promoting their brand name and products have little to expect in terms of revenue.

Assistance From Online Marketers and Writers

It will need support of top-of-the-line internet marketers and writers who can deliver a system for strategic planning to clients. There may be technology available such as the business marketing plan software, but a carefully planned marketing scheme by only a web marketing expert would be the most practical thing you can do at the start.

If you need business marketing strategy for your online company, ask me! Together, we can target the right crowd for your business!

Fact: Building a customer base for your business does not come easy.

In the online realm, there have been many strategies that business owners have adopted, just so, to improve their reputation.  When Twitter became popular in 2006, the web found an alternative to mobile SMS. With its 140 character message length, it was easy to send word to other people about “What’s happening?” at your end.

The rise of URL shortening became popular as well. Thus, Twitter became one of the widely used messaging platforms where people from all walks of life, and from all corners of the world, can promote their trade. But business advertising became so aggressive in Twitter that people became tired of reading “check this outs” and the like. Microblogging became a sickening trend that people slowly disliked the use of Twitter for a season.

The crowd must be educated on this, that Twitter was supposed to create a venue where people can make friends with other people. What happened was the reverse; there was no real interaction between followers than for business purposes. This defeated the goal of being a social network.

There are ways to repair this kind of perception. Make the proper approach to Twitter followers so you can build trust and create a better way to connect to people. Some tips below will give you hint on how to do that.

Create a relationship before anything else. Your followers are people who do not always have money to buy products that you advertise. Be more interested in helping them, rather than desperately pushing your products into their lives. Aggressiveness at the wrong moment can become your Waterloo.

Not all people want to do business in Twitter. As a social network, some people would just want to get in touch with others from the other side of the world. Some are simply searching for a support system where people can give them real advices, or suggest recipes, or gather ideas on best methods in doing some things like carpentry, or gardening.

Twitter is after all, a community where people can naturally interact with one another. Do not be in a hurry to promote your products.

If you do not have a friendly relationship with your Twitter followers, no matter how you blast your message box with promotions, they will become pointless. Interaction is the keyword in Twitter.

Determine the right time to present your company. Someone may ask while chatting with you, “What are you doing for a living?”, then that is the time you can introduce your business. If they do not have the need to buy your product, they can endorse that to their group of followers. So your Twitter friends can refer your business to other people now.

Although your motivation for being online is to make money, you can be subtle about it. A big turnoff for people would be the thought that you are only after the sale that you can get from your interaction.

Make people feel important first and they will be happy to help you later. This is a better way of using Twitter for your business.

Landing pages, known also as Squeeze pages or Lead Capture pages are highly effective methods of capturing the contact details of visitors to a website. The visitor sees an introductory sales message but if they want to go further, they must enter some contact details on the Landing Page, usually a name and e-mail address is all that’s requested. By doing this, the visitor is giving his/her consent to receive follow up marketing e-mails from the site owner.

As the average person needs to see a sales message 5-7 times before they buy, it’s vital that the Landing Page converts well.

Designing the landing page using videos is proving to be one of the most effective ways ever of capturing the contact details of a visitor. Plus, conversions to sales are higher when video is employed. The video Landing Page also educates the viewer in as little time as possible. There are advantages as to why videos are recommended to be embedded on a landing page as given below:

Short Browsing Cycle

Video landing pages provide an easy access to the information being searched for. Internet searchers prefer to click on search results containing videos and this method also attracts more response from its viewers than static text in a landing page. The audio-visual content on a video offers a dynamic and forceful call to the potential customer. Videos can contain the specific information that is needed by a viewer, and therefore can address the need immediately. So the viewer does not have to search another site or read through paragraphs of text because the video has already provided the information. This in turn gets more converts.

Getting At Par With Competition

The Internet is a very dynamic environment where change is always present. The reality is, there 3 out of 5 websites that have been to the top are sites that use video in their landing pages. Therefore, a huge 60% percentage of the total sites that capture big traffic have been known to use videos to capture their market. As visitors are ushered into their pages, these are greeted with an interactive medium immediately. So, taking this into consideration, an online company that does not use videos in its landing page can hardly compete with those that are into video marketing. Some Video Landing Pages are generating conversion to sales rates of as high as 12%.

Understanding User Mentality

Marketers, who understand their audience, understand that people are not likely to stay long on a site that does not stir their interest immediately. A video landing page is the best medium that can be utilized because site visitors are often lazy to read everything on the page. So, it is best to give them something that can provide the information they need with the least amount of effort on their part. Reading text takes time and effort, therefore videos become more effective in supplying product information. Moreover, video landing pages attract the focus of the searcher and at the same time, convey information with more viewer receptivity.

A video landing page therefore is the best means to communicate the intent of a webpage and will ensure a greater chance for the successful propagation of information about products and brands. Learn how to create video landing pages that will become the perfect tool to capture your target market.